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The Power of Fictional and Fictionalized Musicians
Music is one of the most difficult art forms to attempt transmedia storytelling with. Without a literal narrative or story world, musicians must work harder to convey their messages in other ways....
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Gorillaz and Converse: Merchandising or Transmedia Extension?
Gorillaz are currently in the midst of commemorating their ten year anniversary. As part of the celebrations, they recently announced a partnership with Converse to release limited edition Gorillaz...
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